FUBU, standing for “For Us By Us”, represented a lifestyle that was neglected by other clothing companies. Over the last 20 years, Daymond has evolved from one of the most successful fashion icons of his generation to one of the most sought after branding experts, business, and motivational speakers in the country.ĭaymond’s creative vision and strong knowledge of the marketplace helped him create one of the most iconic fashion brands in recent years.
Along the way, he also reveals how grit and persistence both helped him overcome the obstacles he has faced in life and ultimately fueled his success.Ī young entrepreneur, an industry pioneer, a highly regarded marketing expert, and a man who has surpassed new heights of commercial and financial success are just a few ways people have described Daymond John. In the anticipated follow-up to the bestselling The Power of Broke, Daymond takes an up close look at the hard-charging routines and winning secrets of individuals who have risen to the challenges in their lives and grinded their way to the very tops of their fields. You need to out-think, out-hustle, and out-perform everyone around you. Today, his brand FUBU has over $6 billion in sales.Ĭonvenient though it might be to believe that you can shortcut your way to the top, says John, the truth is that if you want to get and stay ahead, you need to put in the work. As a young man, he founded a modest line of clothing on a $40 budget by hand-sewing hats between his shifts at Red Lobster.
New York Times bestselling author of The Power of Broke and "Shark" on ABC's hit show Shark Tank explores how grit, persistence, and good old-fashioned hard work are the backbone of every successful business and individual, and inspires readers to Rise & Grind their way the top.ĭaymond John knows what it means to push yourself hard-and he also knows how spectacularly a killer work ethic can pay off.
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